Comments Off on Ellington selects Metadata and Microsoft
Ellington Properties, Dubai’s leading and award-winning design-led boutique developer, has signed up with Metadata and Microsoft to upgrade its systems and technology in order to enhance support for customers and further enable the company’s growth.
Over the years, Ellington has built its reputation for developing beautifully designed homes with impeccable architecture and incredible artistry. So it comes as no surprise, that a customer-oriented developer has invested in the world-class Microsoft-based Real Estate CRM solution, Property-xRM.
This digital initiative will provide impetus to Ellington’s aim of automating its operations with a heavier focus on managing relationships with its stakeholders.
Nitin Bhatnagar, Co-Founder, and President of Ellington Properties, said: “We have made phenomenal progress in recent years, increasing the number of launches and handovers of projects. Our digital transformation is the next step in accelerating our growth and enhancing the level of service we provide to our customers.”
Ellington Properties will implement Microsoft Dynamics 365 CE (CRM) and Property-xRM with the support of Metadata Technologies, a Gold Microsoft Partner. This initiative will boost Ellington’s sales and service features with improved customer-centricity. The property management solution provides complete automation, minimising manual processes and human interference thereby ensuring faster processes and enhanced service for customers.
Yvonne Chebib, Global Partner Solutions Lead, Microsoft UAE, said: “Our comprehensive solution, backed by the secure and versatile Microsoft Cloud, is specifically designed for the real estate industry. We are delighted to be working with Ellington Properties, supporting their needs to achieve faster growth and increased customer satisfaction.”
The avant-garde Real Estate Developer’s decision to integrate a customer-focused approach into their routine functions reflects their long-standing commitment to their customers.
Rasheed Muhammed, Managing Director, Metadata Technologies added: “We are excited about working with Ellington Properties, to enhance their customer-centric strategy and digital transformation. A Microsoft award-winning solution like Property-xRM will streamline the processes, boost productivity, provide better business insights, and hence help in achieving higher growth rates.”
The maturity of Property-xRM helps to cater to all the major revenue-generating aspects of a real estate company’s operations. As Gold Microsoft Partners, Metadata Technologies, a CRM company has been providing solutions to large Real Estate Developers and Property Management companies for over 20 years.
Comments Off on Why Microsoft Dynamics 365 CRM for your Business?
Why Microsoft Dynamics 365 CRM for your Business?
Today, a quick web search on CRM will give you a plethora of alternatives, all claiming to be ‘The Best CRM’, or ‘The Most Suitable CRM’ for your business. While chances are that they might not be wrong, there are a few real questions that an organization needs to answer before choosing a CRM software:
“Does the CRM work for the size of my organization?”
“Are the functionalities customizable according to my requirements?”
“What are the added benefits that come along”?
Selecting the right software is a step most companies feel is extremely crucial considering the kind of investment that goes into its implementation. There’s a very natural and common ideology that kicks in – the most popular CRM or the one being used by industry leaders ‘must be the best’.
That’s far from being true. Organizations may have the best resources, but if they cannot handle them correctly, it’s useless. Just facts!
Let’s not dive too much into philosophy and get back to Microsoft and Dynamics 365 CE (CRM). First up, what’s the Microsoft Platform capable of? And, why Microsoft Dynamics 365 CRM?
The Microsoft Platform
Microsoft, the world’s most valued organization, invests billions of dollars into R&D to make its offerings more relevant to the dynamic business world. Dynamics 365 is a portfolio of business applications that bring together customers, products, people, and data ranging from the front-end to the back-end operations, in a way that helps create impact faster. Microsoft Dynamics 365 Customer Engagement (CE), previously known as Microsoft Dynamics 365 Sales, is a customer relationship management solution that empowers sales, marketing, and service teams to drive an organization’s business.
With regular updates and improvements, the platform is constantly evolving through innovative ideas and functionalities. Irrespective of the size of an organization, Dynamics 365 CE allows them to manage business relationships, automate sales & marketing activities, and speed up customer service on one centralized platform. Here is a high-level overview of Dynamics 365 CE as a business solution:
4 Reasons why Microsoft Dynamics 365 CRM
Sr. No
Functionalities
Microsoft Dynamics 365
1
Level of Flexibility (Suitability)
Highly configurable based on the organization’s requirements. Flexible pricing, cost-effective, and suits all sizes of business.
2
Integration Capabilities
Seamless integration with Office365, LinkedIn Sales Navigator, ERP systems, and the entire suite of Microsoft Products.
3
Marketing Automation
Microsoft Dynamics for Marketing and ClickDimensions for a 360-degree unified view of customer data.
4
Artificial Intelligence
Advance AI for customer and engagement insights along with Chatbots and Machine learning capabilities.
1. Level of Flexibility
The basic functionalities of CRM include Lead & Opportunity Management, Report Generation, Dashboards & Analytics, Sales Automation, Customer Insights, etc. It’s no different with Dynamics 365 CE. The distinguishing factor, however, is the level of customizations that can be done on the platform to base it around the requirements of an organization. The Power Platform, including Microsoft Power Apps for development, Power Automate for custom workflows, and Power BI for reporting and analytics, brings in a diverse set of tools that allow users to develop customized solutions through Microsoft’s ‘Low-Code, No-Code’ approach. This gives organizations more power to control all the operations while maintaining and upgrading apps without additional costs.
And while we talk about Flexibility, the Dynamics platform extends beyond features. Being a cloud offering, users make payments only for services that they need. There are multiple options and packages available both on a monthly and user-basis, making it a great fit for small, medium, and large enterprises.
2. Integration Capabilities
This aspect is probably the clear stand-out. As the Business Applications facet of the Microsoft household, Dynamics 365 CE leverages the entire ecosystem and integrates seamlessly not just with its own suite of products, but also third-party applications. This ranges from Office365 to SharePoint to the Power Platform to LinkedIn, and even to ERP software like Dynamics 365 Finance & Operations, Dynamics 365 Business Central, and Dynamics AX. All these applications connect seamlessly with Dynamics 365 CE, with no connectors required.
For example, with Outlook integration, an incoming lead can automatically be recorded in Dynamics 365 CRM and followed up through automated triggers and AI-powered reminders within Dynamics. One of the most recent developments has been the improved integration with Teams making internal approvals, tasks, and customer communication an absolute breeze.
Similarly, with LinkedIn’s acquisition, Microsoft has also brought the largest social business networking platform under its ecosystem of applications. Through Sales Navigator integration, CRM users can boost collaborative efficiency, thanks to a seamless mechanism that captures customer information and automatically converts them into leads.
3. Marketing Automation
With Microsoft Dynamics for Marketing (MDM), users can create more personalized experiences with real-time customer journey orchestration. By capturing information through mobile devices & channels like email, phone calls, websites, etc., users can address all the major touchpoints and win more customers. MDM acts as a unified platform that aligns members in your team with a centralized 360-degree view of customers, all while being tightly integrated with Dynamics 365 CE.
Another tool that’s recommended for marketing is ClickDimensions. With marketing automation, social media marketing, intelligent dashboards, and customer data solutions, marketers can achieve more with their marketing efforts. Like MDM, the access to customer data and marketing activities are unified and stored in Dynamics 365 CE. ClickDimensions includes multichannel marketing applications that work natively as ‘one solution’ with Microsoft Dynamics.
4. Artificial Intelligence
Let’s also address the buzzword doing the rounds in recent times. Artificial Intelligence (AI). Along with Salesforce, Microsoft’s AI functionalities definitely are at the top of the list when looked at from the CRM industry perspective.
With analytics powered by Dynamics 365 Customer Insights (CI), businesses can unify customer data, create a unified platform, and also make predictions about future customer requirements based on activity trends.
By capturing interests, clearly laying out customer timelines, and analyzing churn risk percentages, Dynamics AI offers a vast set of proactive tools to optimize customer journeys to win high-value customers.
As an example, AI ChatBots powered by Azure can help organizations automate the routine interactions and query handlings of customer service agents. The Bots can also be integrated with Omni Channel for Customer Service ensuring responses 24×7.
Dynamics 365 CRM’s capabilities extend beyond the above-mentioned points, but these are the top 4 points that give a sense of why a business must consider the Microsoft platform for Sales and Marketing automation. Choose the right CRM for your business, not necessarily the ‘Best CRM’ in the market.
Remember the questions at the beginning? Hope the article answers those through the four main pointers and why Microsoft Dynamics 365 CRM!
To learn how Metadata Technologies can help you in exploring Microsoft Dynamics 365 to help your organization, click here.
As a Gold Microsoft Partner, Metadata Technologies is a 100% CRM-focused company with 20 years of experience providing Customer Relationship Management solutions for business enterprises across the globe. Metadata has been the recipient of the Best Industry Partner Award in 2014 by Microsoft and is committed to delivering quality solutions to ensure peak customer satisfaction.
4 ways to boost revenue with Dynamics 365 Sales and AI
By translating data into actionable insights derived with Microsoft AI, you can empower everyone across the whole department to create more meaningful choices. And if your goal is to accelerate a single procedure or change an entire sector, this can also be enabled by AI across the organization. With Dynamics 365, each team has the autonomy to solve challenges and make choices on their own, aided by tools.
Every seller and sales organization would be successful if sales were simple. But, especially in the current scenario, there’s more to it. Customers are increasingly using digital means to acquire answers to questions and even make purchasing decisions, rather than relying solely on direct interaction with merchants. The salesperson is transitioning from being a trusted advisor to guiding every step of the sales process. To meet this role, merchants must reorganize and find new methods to add value to their customers.
Dynamics 365 Sales’ cutting-edge AI and collaboration features provide sellers with a 360-degree picture of the client. Sellers may learn from customer history, access data from various data sources, and receive recommendations that help you to identify the next step you should take.
4 ways in which AI and Dynamics 365 helps Businesses Boost their Revenue
Your sales staff will be able to do the following using Microsoft Dynamics 365 AI for sales:
Concentrate on the consumers who have the most potential
Find and prioritize leads and opportunities so you can focus your efforts on the people who are most likely to buy your product or service.
Keep in touch with people
You’ll be able to distinguish between good and risky customer relationships using data from Dynamics 365, LinkedIn, and Office 365. With this information, you’ll be able to concentrate on your most important customers.
Personalize your customer interactions
With the help of insights, you can understand the requirements of the customer and thus you can communicate with them with the relevant information.
Automate the sales process
Dynamics 365 sales and AI help you organize your sales and create a record of contacts and activities, enabling you to enhance productivity.
The above points are some of the main pointers when considering automation with Dynamics 365 and how it helps businesses.
Below are some secondary pointers to make you learn more about its factors:
Obtain in-depth Sales Information
Using seller engagement and productivity indicators, Dynamics 365 gives data and resources that help your sales managers better understand sales performance and coach sales agents more effectively.
Coach Effectively
You may direct your sales agents to more productive conversations that will enable you to persuade the client and turn them to customers with the help of Dynamics 365.
Increased Productivity
AI applications use process automation and real-time data analysis to automate time-consuming processes. Sales personnel are no longer required to collect and analyze data manually. CRM solutions collect and analyze data 24 hours a day, seven days a week, and generate accurate predictions and suggestions to assist sales teams in making the best decisions to close deals rapidly.
Microsoft Dynamics 365 CRM can link with other Microsoft platforms in real time, allowing AI solutions to gather real-time information during sales cycles. Sales agents can make the most of their time with better connection and process automation.
Cost-Cutting
Time is money, as the old adage goes, and this is especially true in B2B sales. B2B sales cycles are well-known for being lengthy and involving multiple partners. When salespeople focus on a lead that isn’t likely to close, they risk wasting months and missing out on important opportunities. Microsoft Dynamics 365 AI for Sales enables sales teams to concentrate on high-value customers. In essence, AI gives users a 360-degree view of prospects and customers, allowing them to spot where they’re squandering money and ensures that you do not miss the great opportunity.
Increased Revenue
Sales teams often lose sight of what matters most: the client, as they focus on meeting their quotas. Whether it’s a B2B or B2C transaction, customers expect to be treated as individuals rather than numbers. As a result, for organizations aiming to increase income, client experience should be a top concern.
AI-powered insights and recommendations assist sales professionals in personalizing buyer experiences. AI technology helps in understanding the consumer experiences that are essential for driving more sales. Sales teams may use AI data to make quick decisions that exceed client expectations, from offering the correct price to delivering the right collateral.
AI’s Transformative Power in a Variety of Industries
Microsoft has built AI layers into its Dynamics 365 products to provide AI experiences that are ready to use right away. With self-healing commands, Dynamics 365 for Field Service employs AI to detect, troubleshoot, and resolve equipment issues remotely. Other Microsoft services, such as Azure, Office, Skype, and augmented reality, can be used to extend these features.
To assist customers better integrate AI into their businesses, Microsoft has introduced a new class of AI applications that unify data and infuse it with sophisticated intelligence to give out-of-the-box insights. We at Metadata Technologies help you design the software according to your needs. Our team of skilled professionals can work closely with your team to provide best results for you.
