CRM Solutions UAE

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real estate crm uae


Phone: +9714-391-0710

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What is CRM?

CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by ensuring high levels of customer satisfaction.

CRM solutions brings together information from all data sources within an organization to give one, holistic view of each customer in real time.

This allows customer facing employees in areas such as sales, customer support and marketing to make quick yet informed decisions on everything from cross selling and up selling opportunities, target marketing strategies to competitive positioning tactics.

Generally perceived as software, business CRM has evolved into a customer-centric philosophy that must penetrate an entire organization.

There are three elements to a successful CRM strategy: people, process and technology.

The people throughout a company-from the CEO to each and every customer service rep-need to buy in to and support CRM. A company's business processes must be re-engineered to bolster its CRM initiative, often from the view of, how can this process better serve the customer? Firms must select the right technology to drive these improved processes, provide the best data to the employees, and be easy enough to operate that users won't back.


It's a strategy used to learn more about customers' needs and behaviours in order to develop stronger relationships with them. After all, good customer relationships are at the heart of business success.As such,business CRM is best suited to help businesses use people, processes, and technology to gain insight into the behaviour and value of customers.

How can CRM Solutions be truly effective for your business?


For business CRM to be truly effective, an organization must convince its staff that change is good and that CRM will benefit them. Then it must analyse its business processes to decide which need to be re-engineered and how best to go about it. Next is to decide what kind of customer information is relevant and how it will be used. Finally, a team of carefully selected executives must choose the right technology to automate what it is that needs to be automated. This process, depending upon the size of the company and the breadth of data, can take anywhere from a few weeks to a year or more. And although some firms are using Web-based business CRM solution technologies for only hundreds of dollars per month per user, large companies may spends millions to purchase, install, and customize the technology required to support its CRM system initiative.

Strategic CRM Solutions:


The aim of strategic CRM is to concentrate and enhance the knowledge about customers and use this knowledge to improve and customize the interactions with customers to maintain a long-term relationship with them. Determining and development of CRM strategies involves following steps: Amplify Commitment, Building a valuable project team and requirement analysis.


Analytical CRM Solutions:


Analytical CRM supports organizational back-office operations and analysis. It deals with all the operations and processes that do not directly deal with customers. Primary goal of analytical CRM system is to develop, support and enhance the work and decision making capability of an organization by determining strong patterns and predictions in customer data and information which are gathered from different operational CRM systems. It is a solid and consistent platform which provides analytical applications to help predict, scale and optimize customer relations. The power of CRM provides a lot of managerial opportunities to the organization. It implements the customer information in an intelligent way and creates views on customer values, spending, affinity and segmentation.


Operational CRM Solutions:


Operational CRM is mainly focused on automation, improvement and enhancement of business processes which are based on customer-facing or customer supporting. The main importance of a CRM system lies on how the selling, marketing and service oriented processes are automated, and for which operational CRM systems are embedded with Marketing Automation, Sales Force Automation and Service Automation modules. Operational CRM system refers to services that provide support for various ‘front office’ business processes in helping organization to take care of their customers. Focus on customers’ value is important for a successful operational CRM strategy. Different customers have to be treated differently so information on variables like customers’ ranking, actual value and potential value is of strategic value.


Collaborative CRM Solutions:


Collaborative CRM deals with synchronization and integration of customer interaction and channels of communications like phone, email, fax, web etc. with the intent of referencing the customers a consistent and systematic way. The idea is not only enhancing the interactions but also to increase and improve customer retention and liberty. Collaborative CRM entangles various departments of organization like sales, marketing, finance and service and shares the customer information among them to highlight better understanding of customers. Collaborative CRM is broadly divided into two aspects: Interaction Management and Channel Management. This CRM solution brings customers, process and strategies and data together so that organizations could serve and retain customers more efficiently.