Dubai, U.A.E. August 2007 – Al Manal Development, part of Al Ghurair business group and a leading Real Estate company in Dubai has implemented Customer Relationship Management (CRM) solution from Metadata Technologies.

In a booming yet competitive Real Estate market in the region, Al Manal has chosen to differentiate its market offering by providing better service to its customers with a customer centric solution. The CRM system enables Al Manal to completely track sales enquiries, assigns them to appropriate sales people, manages the sales process and provides management reports.

“We were looking for a full fledged CRM that cater to the Real Estate industry. Soffront CRM from Metadata not only provided core property management functions, but the additional features of any CRM system to manage sales, marketing and customer support”, says Juma Al Ghurair, managing director of Al Manal Development. “The CRM system has helped us to ensure that sales team is promptly following up with prospects, and relevant management reports are available for business performance review”, adds Mr. Al Ghurair.

Metadata-Soffront CRM combines powerful features of a global solution and specific demands of regional Real Estate business. This helps customers to adopt best practices and enables them to compete effectively, achieve growth, realize better returns on investment and enhance customer loyalty.

“We are pleased to be associated with Al Manal Development in implementing a Real Estate CRM”, says Rasheed Muhammed, managing director, Metadata Technologies. “Al Manal Development is a high quality developer and needed a good system to manage their business. We are happy to be of assistance to achieve their business objectives”, adds Mr. Muhammed.

To request a demo of Real Estate CRM click here